考研真题分享之考研英语一阅读理解及答案解析

下面给大家分享的是考研真题分享之考研英语一阅读理解及答案解析，真题中的知识点往往会复现，即使题目形式发生变化，考察的内容也换汤不换药。各位同学们参考如下文章内容，期盼各位考生都能一战成硕。

考研真题分享之考研英语一阅读理解及答案解析

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There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.

Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper― printing presses, delivery trucks ― isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.

Overhead may be high and circulation lower, but rushing to eliminate its print edition would

be a mistake, says BuzzFeed CEO Jonah Peretti.

Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”

Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as a blunder,” he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? “I wouldn’t pick a year to end print,”he said “I would raise prices and make it into more of a legacy product.”

The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you’re overpaying for print, you could feel like you were helping,”Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year ― more than twice as much as a digital ― only subscription.

“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive that less aggressive.”

21. The New York Times is considering ending it’s print edition partly due to

[A] the increasing online ad sales

[B] the pressure from its investors

[C] the complaints from its readers

[D] the high cost of operation

22. Peretti suggests that in face of the present situation, the Times should

[A] make strategic adjustments

[B] end the print edition for good

[C] seek new sources of readership

[D] aim for efficient management

23. It can be inferred from paragraphs 5and 6 that a “ legacy product”

[A] helps restore the glory of former times

[B] is meant for the most loyal customers

[C] will have the cost of printing reduced

[D] expands the popularity of the paper

24. Peretti believes that in a changing world

[A] traditional luxuries can stay unaffected

[B] cautiousness facilitates problem-solving

[C] aggressiveness better meets challenges

[D] legacy businesses are becoming out dated

25. Which of the following would be the best title of the text?

[A] Shift to Online Newspapers All at Once

[B] Cherish the Newspapers Still in Your Hand

[C] keep Your Newspapers Forever in Fashion

[D] Make Your Print Newspapers a Luxury Good

36、【答案】[D] the high cost of operation

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【解析】从题干提取关键词 ending 和 due to 定位到第二段主题句中的 incentive to ditch the print (放弃印刷的原因)。随后解释了 infrastructure isn't just expensive (设备不仅仅是昂贵)。此外，该段还对比对手电子图书：don't have the same set of financial constraints(经济

限制)。因此可以确定答案 D： the high cost of operation 高昂的运营费用。选项 A. The increasing online ad sales 网络广告收入日益增加。该选项与该段 "And though print ad sales continue to dwarf their online and mobile counterparts" 相违背。选项 B. the pressure from its investors 来自投资者的压力。该选项属于无中生有;选项 C. the complaints from its readers 读者的抱怨。同样是无中生有选项。

37、【答案】[A] make strategic adjustments

【解析】首先根据 Peretti suggests 定位到阐述 Peretti 观点的第四段第一句：Peretti says the Times shouldn't waste time getting out of the print business, but only if they go about doing it the right way.可以确定答案 A. make strategic adjustments 进行战略调整。选项 B. end the print edition for good 永远结束印刷版本。该选项和 shouldn't 不符。选项 C. seek new sources of readership 挖掘更多读者。文章中未提到。选项 D. aim for efficient management 提高管理效率。文章中未提到。

38、【答案】[B] is meant for the most loyal customers

【解析】本题答案定位到第 6 段第 1 句"The most loyal customers would still get the product they favor"以及"make it for the people who are already obsessed with it"。其他选项"会降低报纸成本""有助于恢复报纸以前的辉煌""有助于报纸的流行和普及"这些信息文中均未提及。

39、【答案】[C] aggressiveness better meets challenges

【解析】根据题干中的"in a changing world"定位到文章最后一段最后一句. 原文说当市场和世界形势发生变化时，我们所做的事情就毫无意义了。在这种情形下，"more aggressive

(积极进取)is better", 和答案中的关键信息"aggressiveness better"相呼应。其他选项意思原文中均未提及。

40、【答案】[D] Make Your Print Newspaper a Luxury Good

【解析】本文主要是讲述报纸行业为防止被淘汰的而需要做出的应对之策。根据文中第 5 段最后一句的"raise prices, and make it into more of a legacy product"以及第6 段中"increase it at a higher rate each year..."可得知，应该不应该立即取消或淘汰报纸行业，而应该把它变成一种更像文化遗产的一种产品，并且要不断提高报纸的价格，变成一种奢侈品。

【全文翻译】

终有一天《纽约时报》会停止在报纸上刊印新闻。具体哪一天还在讨论。报纸出版商在

2010 年答复说，“会是未来的某一天”。

撇开对报纸上的油墨以及对翻报纸时沙沙声的怀旧之情不谈，有很多原因促使出版商放弃 印刷纸质报纸。制造纸质报纸所需的基础设备，如印刷机和运送卡车不仅仅是昂贵的，在网 络竞争者没有感受到相同的经济限制时，这些设备就变得极其昂贵。总之读者正在远离印刷 版报纸。尽管平面广告销量仍然使网络移动广告销量相形见黜，但印刷版报纸的收益却在不 断下降。

虽然印刷版报纸费用高，发行量也会下降，但是匆匆取消印刷出版物可能是一个错误，美 国新媒体公司 BuzzFeef 的首席执行官乔纳·佩雷地蒂说道。

佩雷蒂说，《纽约时报》不应该将时间浪费在取消印刷业务上，除非他们能够以合适的方式处理此事。他说:“对他们来说，想办法加快转型是明智之举，但是如果取消印刷业务， 大多数忠实的顾客就会非常失望。”

有时做出改变是值得的，佩雷蒂举例说网飞公司没有继续进行 DVD 邮递服务，而是关注流媒体。他说:“这被认为是一个极大的错误。” 但结果证明这种改变很有先见之明。假如佩蕾蒂是《纽约时报》的负责人呢?他说:“我不会选择某一年去结束印刷，我会提高价格， 让报纸成为一种类似于文化遗产的产品。”

这种理念就是:最忠实的顾客人会得到他们喜爱的产品，并且他们会感觉他们在维护自己所坚信的产品的品质。“因此，如果你为印刷产品付款过多，你会感觉你在做一些有意义的事情。”佩雷蒂说道。“然后，出版商每年都将费用提高一些，最终会产生额外的收入。” 换句话说，假如你要制作印刷产品，那就将目标锁定在痴迷于印刷产品的人身上。也许《纽约时报》已经在这么做了。一周 7 天购买印刷出版物，每年会花费将近 500 美元。比订阅电子版费用的一倍还多。

“这件事情很难实施，并且极其奢侈，因此 BuzzFeed 还没有遗产性业务。”

佩雷蒂评价说。“但是当市场和世界形势发生变化时，我们做事不明智的话,也会遇到相同的问题，在这种情况下我们就要更加积极进取。”

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上面就是我给大家分享的考研真题分享之考研英语一阅读理解及答案解析的全部内容，通过对真题的深入研究，考生可以发现自己在知识掌握上的薄弱环节和不足之处，从而有针对性地调整复习策略，弥补短板。在这里祝各位考生一战成硕。

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