【段3】②Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. ③Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them.
33.The author indicates in Paragraph 3 that earned media
invite constant conflicts with passionate consumers.
can be used to produce negative effects in marketing.
may be responsible for fiercer competition.
deserve all the negative comments about them.
答案:B
问:33题B选项中的produce negative effects in marketing对应原文中的什么信息?(多选)
A : becomes hostage to consumers
B : have provided marketers with more communications choices
C : make negative allegations about a brand or product
D : hijack media to apply pressure on the businesses that originally created them
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