【段4】①If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. ②In such a case, the company’s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. ③Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.
34.Toyota Motor’s experience is cited as an example of
responding effectively to hijacked media.
persuading customers into boycotting products.
cooperating with supportive consumers.
taking advantage of hijacked media.
答案:A
问:34题题干中Toyota Motor’s experience的细节不包括下列哪项?
A : alleviated some of the damage from its recall crisis earlier this year
B : the company’s response may not be sufficiently quick or thoughtful
C : efforts to engage with consumers directly on sites
查看答案和解析【26考研辅导课程推荐】:26考研集训课程,VIP领学计划,26考研VIP全科定制套餐(公共课VIP+专业课1对1) , 这些课程中都会配有内部讲义以及辅导书和资料,同时会有教研教辅双师模式对大家进行教学以及督学,并配有24小时答疑和模拟测试等,可直接咨询在线客服老师领取大额优惠券。
启航教育热门私房课
MORE