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涉及全文段1:①Pretty in pink: adult women do n

涉及全文

段1:①Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. ②It is not that pink is intrinsically bad, but it is such a tiny slice of the rainbow and, though it may celebrate girlhood in one way, it also repeatedly and firmly fuses girls’ identity to appearance.

段2:①Girls’ attraction to pink may seem unavoidable, somehow encoded in their DNA, but according to Jo Paoletti, an associate professor of American Studies, it is not. ③What’s more, both boys and girls wore what were thought of as gender-neutral dresses. ⑤Blue, with its intimations of the Virgin Mary, constancy and faithfulness, symbolised femininity. ⑥It was not until the mid-1980s, when amplifying age and sex differences became a dominant children’s marketing strategy, that pink fully came into its own, when it began to seem inherently attractive to girls, part of what defined them as female, at least for the first few critical years.

段3:①I had not realised how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. ②Take the toddler. ③I assumed that phase was something experts developed after years of research into children’s behaviour: wrong.

段4:①Trade publications counselled department stores that, in order to increase sales, they should create a “third stepping stone” between infant wear and older kids’ clothes. ④And one of the easiest ways to segment a market is to magnify gender differences—or invent them where they did not previously exist.

30. It can be concluded that girls’ attraction to pink seems to be          .

[A] fully understood by clothing manufacturers

[B] clearly explained by their inborn tendency

[C] mainly imposed by profit-driven businessmen

[D] well interpreted by psychological experts

答案:C

问:下列哪项属于30题C选项中profit-driven businessmen采取的行为?

A : wore gender-neutral dresses

B : amplifying age and sex differences

C : years of research into children’s behaviour

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