【段1】①There will eventually come a day when The New York Timesceases to publish stories on newsprint. ②Exactly when that day will be is a matter of debate. ③“Sometime in the future,”the paper’s publisher said back in 2010.
【段2】①Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. ②The infrastructure required to make a physical newspaper—printing presses, delivery trucks—isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. ③Readers are migrating away from print anyway. ④And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.
【段3】①Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.
【段4】①Peretti says the Timesshouldn’t waste time getting out of the print business, but only if they go about doing it the right way. ②“Figuring out a way to accelerate that transition would make sense for them,” he said,“ but if you discontinue it, you’re going to have your most loyal customers really upset with you.”
【段5】①Sometimes that’s worth making a change anyway. ②Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. ③“It was seen as a blunder,” he said. ④The move turned out to be foresighted. ⑤And if Peretti were in charge at the Times? ⑥“I wouldn’t pick a year to end print,” he said. ⑦“I would raise prices and make it into more of a legacy product.”
【段6】①The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. ②“So if you’re overpaying for print, you could feel like you were helping,” Peretti said. ③“Then increase it at a higher rate each year and essentially try to generate additional revenue.” ④In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. ⑤Which may be what the Timesis doing already. ⑥Getting the print edition seven days a week costs nearly $500 a year—more than twice as much as a digital-only subscription.
【段7】①“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. ②“But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. ③In those situations, it’s better to be more aggressive than less aggressive.”
40.Which of the following would be the best title of the text?
[A]Shift to Online Newspapers All at Once
[B]Cherish the Newspaper Still in Your Hand
[C]Keep Your Newspapers Forever in Fashion
[D]Make Your Print Newspaper a Luxury Good
答案：D
问：下列哪项不是本文的主题词？
A : newspaper
B : online newspaper
C : print
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